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This decision-oriented course introduces marketing; its place within societies; the marketing concept and an introduction to the marketing mix: product, price, distribution and promotion. Students will study principles employed in discovering and translating consumer needs and wants into specifications of products and services. (OC)

The dynamics of the personal selling and negotiations process are analyzed in a contemporary marketing format. Topics include: selling techniques, negotiating strategies, forecasting, and compensation.

This course will cover the systemic use of analytical tools for managing, incentivizing, and motivating a sales organization as well as the creation, use and implications of compensations plans. This will include the use of Business Intelligence tools and report-writer software. Discussion of the use of Artificial Intelligence (AI) analysis tools will also be included. The goal of this course is for students to have an understanding of the systems and tools that can be used as well as the proper utilization of these in motivational techniques.

This course provides students with a comprehensive overview of digital marketing strategies and practices. Students will learn how to use various digital channels and platforms to create engaging content, build brand awareness, generate leads, drive website traffic, and maximize customer engagement.? Students will gain hands-on experience with popular digital marketing tools and techniques, learning how to apply digital marketing concepts to real-world scenarios, developing critical thinking and problem-solving skills essential for success in the dynamic digital marketing landscape.

This course focuses on the unique aspects of sport marketing. Emphasis will be placed on what it means to be a consumer in a sports marketing context and what, as a marketer, you need to know to evaluate, develop and implement effective marketing strategies for sports fans.

This course explores the consumer market and the sociological and psychological variables and processes that shape the choices consumers make. External forces, such as subculture and group influence, as well as internal forces, such as perception, motivation, and attitudes, will be examined and applied to the creation of marketing strategy.

Students will learn how to apply communications and persuasion principles in the development of promotional campaigns, brand messaging, and public relations. Additionally, students will learn principles of media planning and monitoring a campaign's performance monitoring across a variety of promotional media.

This course will cover the systemic and interpersonal skills needed in managing sales. These skills will include behavior management to reach sales goals as well as the connection of these behaviors to established corporate goals, mission and culture. Topics will include: Sales process development, goal setting, compensation plan development, the nature of incentive versus motivation, coaching and personal development of people and recruiting and training sales people. Each of these will be analyzed in light of a sales culture and the dignity of the person.

Customer Relations Management & Key Account Management: This course will cover the systemic and interpersonal skills needed in managing key accounts. This will include measuring cost of acquisition and leveraging current accounts for sales growth. Topics include: selling techniques, negotiating strategies, forecasting, and compensation.

This course will cover the processes and systems associated with non-profit fundraising, moves management systems, as well as reporting necessary to ensure adequate staffing, constituency management and donor engagement. Development of appropriate programs, donor clubs and other stewardship plans will be part of this course. Students will gain an understanding of principal gift development; the appropriate use of donor plans as well as donor retention/acquisition measurements and plans.

This course focuses on the understanding of brand management and the concepts associated with building brand equity. Particular emphasis is placed on how brands are positioned and developing a brand identity. Students learn how companies can create a competitive advantage through their brand strategy, students will apply brand management knowledge to an actual branding strategy project.

Services marketing, unlike product marketing, focuses on advertising intangibles that provide unique value to customers. Services marketing poses special challenges for managers due to the differences between goods and services. These challenges include customer satisfaction measurement and management; coordination of marketing and operations in the design and implementation of service delivery; the development of human and technical skills of employees that deliver services; and the utilization of emerging technology. This course will address the distinct needs, challenges and unique approach to the marketing strategy of service companies.

The field of Marketing is constantly evolving and adapting to new technologies, strategies, and methods.? This course will connect students to the most current innovations in marketing tools and practice through primary and secondary research, hands-on applications of technology, interviewing leaders in the Marketing industry, and exploring certifications in Marketing practice.

This course explores the intersection of social media and content marketing, examining their practical application within the dynamic landscape of digital marketing. Students will explore the creation of data-driven social media strategies, the development of audience-centric content, and the evaluation of campaign performance via key performance indicators. Students will gain a comprehensive understanding of platform selection, content creation techniques, community management, and social listening. This course equips future marketing professionals with the theoretical knowledge and practical skills necessary to leverage social media as a powerful tool for brand building, engagement, and conversion.

This course focuses on how sport organizations create, maintain and build relationships with revenue sources. Major revenue sources are emphasized including ticketing, sponsorship, media rights and ancillary revenue sources

Under supervision of a defined business professional and the program director, students will demonstrate skills and competencies of their major area of study, identify and propose solutions for real business challenges, recognize strategic issues, observe leadership styles and skills, and prepare a written and an oral report.

This course is designed for students who need or desire to complete an internship experience and need credit hours to graduate. The Internship experience provides the opportunity to work, learn, and problem solve with a for-profit or non-profit business organization. The internship gives students a "hands on" experience. In cooperation with a management level supervisor, students create a "value added" project that integrates learning concepts and principles at the completion of the internship. One hundred hours of documented work time is required for each credit.

This course focuses on application of the basic marketing mix of product, price, place, and promotion to international trade. The course will emphasize understanding marketing research in an international context, understanding culture of foreign countries, and developing international marketing strategies. Use of case studies will be emphasized.

This course provides a study of the role of research and data analytics in marketing decision-making. Students will examine the techniques, processes, and concepts for providing relevant, methodical, cost-effective measurements appropriate to business problems. Common data science methods used in analyzing consumer and product data will be explored and applied to marketing cases.

This course is an integration of all marketing elements (marketing ethics and social responsibility, developing competitive advantage, customer segmentation and target marketing, pricing strategy, distribution and supply chain management, integrated marketing communication, marketing implementation and control, and developing long-term customer relationships) in a strategic planning framework, for the goal of strategic market management in competitive situations. The course emphasizes making marketing policy decisions to develop a marketing plan, grounded in consideration of areas of strategic importance to the organization.