Academic Catalog

Marketing Minor

The Marketing minor provides students with an understanding of how products, services, and ideas are ideated, created, promoted, and sold in today's dynamic marketplace. Students will study core topics like promotional marketing and marketing research as well as take additional electives, such as consumer behavior, brand strategy and sales, among other options. The minor is designed to complement a wide variety of majors including those within and beyond the School of Business, helping students build critical thinking skills across functional areas.

Classes required for the Marketing Minor: 

MKTG-3100Principles of Marketing3
MKTG-3880Promotional Marketing3
MKTG-4830Marketing Research & Analytics3
Choose 3 elective courses from the following for a total of 9 hours9
Digital Marketing
Sport Marketing
Consumer Behavior
Brand Strategy
Services Marketing
Social Media & Content Marketing
Revenue Generation in Sport
International Marketing
The following courses may be part of the 9 elective credits, but no more than ONE of these courses will qualify toward the minor
Sales & Negotiation Techniques
Sales Analytics & Compensation
Sales Management
Cust Relat Mgmt & Key Acct Mgnt
Principles of Fundraising
Total Hours18