Marketing Minor
The Marketing minor provides students with an understanding of how products, services, and ideas are ideated, created, promoted, and sold in today's dynamic marketplace. Students will study core topics like promotional marketing and marketing research as well as take additional electives, such as consumer behavior, brand strategy and sales, among other options. The minor is designed to complement a wide variety of majors including those within and beyond the School of Business, helping students build critical thinking skills across functional areas.
Classes required for the Marketing Minor:
| Code | Title | Hours |
|---|---|---|
| MKTG-3100 | Principles of Marketing | 3 |
| MKTG-3880 | Promotional Marketing | 3 |
| MKTG-4830 | Marketing Research & Analytics | 3 |
| Choose 3 elective courses from the following for a total of 9 hours | 9 | |
| Digital Marketing | ||
| Sport Marketing | ||
| Consumer Behavior | ||
| Brand Strategy | ||
| Services Marketing | ||
| Social Media & Content Marketing | ||
| Revenue Generation in Sport | ||
| International Marketing | ||
| The following courses may be part of the 9 elective credits, but no more than ONE of these courses will qualify toward the minor | ||
| Sales & Negotiation Techniques | ||
| Sales Analytics & Compensation | ||
| Sales Management | ||
| Cust Relat Mgmt & Key Acct Mgnt | ||
| Principles of Fundraising | ||
| Total Hours | 18 | |