Marketing (BA)
The marketing major is designed to build competency in researching, segmenting and choosing customer markets, as well as acquiring and growing consumers by delivering superior value. Career fields in marketing include advertising agency environments, corporate marketing, sales, research, brand management, and publicity.
Program Mission
The mission of the Marketing Program is to develop graduates who add value to an enterprise by applying their knowledge of business and marketing theory and practice, communicating persuasively, and acting with character and compassion. Graduates of the Benedictine College Marketing Program will display the ability to analyze and understand diverse customer needs and create strategic marketing plans to satisfy those customer needs in a competitive business environment.
Program Outcomes
- Graduates will be able to use professional-quality business communication skills to persuade or inform a specific audience regarding a business issue, mindful of the cultures and values of diverse stakeholders.
- Graduates will be able to act with consistency and integrity, while acknowledging the inherent dignity of all human persons, to influence others and contribute to the greater good by following the model of Jesus Christ.
- Graduates will be able to understand, interpret, identify strengths and weaknesses, and plan for future improvement of an organization’s performance (financial, operational, etc.) by gathering and analyzing relevant quantitative data.
- Graduates will be able to identify internal and external problems and prospects relevant to an organization’s existence (emphasizing social-societal, economic, technological, political-legal, and global issues), and plan for future improvement by persuading internal and external stakeholders to take and support appropriate and ethical action.
- Graduates will be able to analyze complex and ambiguous marketing situations and take appropriate action, applying marketing theory and tools in accordance with contemporary professional marketing practice.
Graduation Requirements for a Bachelor of Arts (B.A.)
Requirements Common to All Majors in the School of Business: Accounting, Finance, International Business, Management, and Marketing
All B.A. candidates in Accounting, Finance, International Business, Management, and Marketing must satisfy the following requirements:
- The candidate must complete the General Education requirements of the College. (See Academic Regulations and Procedures in the Course Catalog.)
- The candidate must complete all courses required for the degree from the School of Business with an overall GPA of 2.5 or higher. Courses required for the degree are grouped in three categories known as the Common Body of Knowledge (common to all Business majors), the Major Requirements (specific to each degree), and the Capstone Curriculum (common to all Business majors). The list of courses in each category is as follows:
- The nine Common Body of Knowledge courses:
Course List Code Title Hours BUSI-2650 Business Statistics 3 or MATH-1220 Introductory Statistics MGMT-2250 Prin of Business Management 3 ACCT-2090 Principles of Financial Accounting 3 ACCT-2100 Principles of Managerial Accounting 3 ECON-2090 Principles of Macroeconomics 3 ECON-2100 Principles of Microeconomics 3 BUSI-3710 Legal Environment of Business 3 MKTG-3100 Principles of Marketing 3 FINC-3100 Principles of Finance 3 Total Hours 27
- The nine Common Body of Knowledge courses:
b. The Major Requirements for Accounting, Finance, International Business, Management, or Marketing. (See below.)
c. The three components of the Capstone Curriculum:
BUSI-4900 Strategic Management BUSI-4850 Seminr on Executive Writing and Communic, BUSI-4860 Seminr on Ethics & Morality for Bus Prof. (It is important for students and advisors to note that THEO-2000 Christian Moral Life and PHIL-3250 Ethics are prerequisites for this Seminar.)
3. Policy Statements:
a. Students may petition for more than one major in the School of Business (e.g., a student may double major in Accounting and Finance, or double major in Finance and Marketing, etc.). Students who petition for the International Business major must declare a co-major within the School of Business (e.g. Accounting, Finance, Management, or Marketing).
b. The minor in Business Administration is not available to majors in the School of Business. However, the minors in Accounting, Finance, Entrepreneurship, Marketing, and Sales are available to majors in the School of Business.
c. For students who transfer to Benedictine College and are accepted as a major, the School of Business reserves the right to determine which transferred courses will satisfy the requirements of a major. This determination will be based on a careful review of previous course content and rigor. Up to 40% of major classes may be transferred in to Benedictine College.
Program Requirements
In addition to the nine Common Body of Knowledge courses and the three components of the Capstone Curriculum, the major requirements for a B.A. in Marketing are as follows:
| Code | Title | Hours |
|---|---|---|
| MKTG-3810 | Consumer Behavior | 3 |
| MKTG-3880 | Promotional Marketing | 3 |
| MKTG-4830 | Marketing Research & Analytics | 3 |
| MKTG-4850 | Marketing Strategy | 3 |
| Five more 3-credit-hour courses from the following: | 15 | |
| Sales & Negotiation Techniques | ||
| Sales Analytics & Compensation | ||
| Digital Marketing | ||
| Sport Marketing | ||
| Sales Management | ||
| Brand Strategy | ||
| Services Marketing | ||
| Innovations in Marketing | ||
| Social Media & Content Marketing | ||
| Revenue Generation in Sport | ||
| International Marketing | ||
| Graphic Design I | ||
| Layout & Design | ||
| Strategic Communications | ||
| MKTG-COMP | Senior Comprehensive Exam | 0 |
| Total Hours | 27 | |
Suggested Sequence of Courses for a Bachelor of Arts Degree in Marketing
| Freshman Year | Hours | |
|---|---|---|
| First Semester | ||
| ENGL-1010 | English Composition | 3 |
| THEO-1100 | Introduction to Theology | 3 |
| Foreign Language | 4 | |
| General Elective | 3 | |
| MGMT-2250 | Prin of Business Management | 3 |
| Hours | 16 | |
| Second Semester | ||
| Foreign Language | 4 | |
| PHIL-2100 | Principles of Nature | 3 |
| Natural World Foundation | 4 | |
| General Elective | 3 | |
| BUSI-2650 | Business Statistics | 3 |
| Hours | 17 | |
| Sophomore Year | ||
| First Semester | ||
| EXSC-1115 | Wellness for Life | 1 |
| Historical Inquiry Foundation | 3 | |
| Aesthetic Foundation | 3 | |
| ACCT-2090 | Principles of Financial Accounting | 3 |
| ECON-2090 | Principles of Macroeconomics | 3 |
| Elective | 3 | |
| Hours | 16 | |
| Second Semester | ||
| Natural World Foundation | 4 | |
| General Elective | 3 | |
| ACCT-2100 | Principles of Managerial Accounting | 3 |
| ECON-2100 | Principles of Microeconomics | 3 |
| MKTG-3100 | Principles of Marketing | 3 |
| Hours | 16 | |
| Junior Year | ||
| First Semester | ||
| Historical Inquiry Foundation | 3 | |
| Philosophical Inquiry Foundation | 3 | |
| General Elective | 3 | |
| FINC-3100 | Principles of Finance | 3 |
| MKTG-3880 | Promotional Marketing | 3 |
| Elective 1 | 3 | |
| Hours | 18 | |
| Second Semester | ||
| THEO-2000 | Christian Moral Life | 3 |
| General Elective | 3 | |
| BUSI-3710 | Legal Environment of Business | 3 |
| MKTG-3810 | Consumer Behavior | 3 |
| Elective 1 | 3 | |
| Hours | 15 | |
| Junior-Senior Year | ||
| MKTG-4780 | Experiential Learning Activity (Recommended) | 0 |
| Hours | 0 | |
| Senior Year | ||
| First Semester | ||
| Aesthetic Foundation | 3 | |
| Faith Foundation | 3 | |
| BUSI-4850 | Seminr on Executive Writing and Communic | 1 |
| MKTG-4830 | Marketing Research & Analytics | 3 |
| Electives 1 | 6 | |
| Hours | 16 | |
| Second Semester | ||
| EXSC Fitness Course | 1 | |
| Faith Foundation | 3 | |
| BUSI-4900 | Strategic Management | 3 |
| BUSI-4860 | Seminr on Ethics & Morality for Bus Prof | 1 |
| MKTG-4850 | Marketing Strategy | 3 |
| MKTG-COMP | Senior Comprehensive Exam | 0 |
| Elective 1 | 3 | |
| Hours | 14 | |
| Total Hours | 128 | |
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Approved Marketing degree Elective